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About us

Welcome to BHC Apparel, your number one source for all your casual cycling apparel needs. We're dedicated to giving you the very best T-shirts, Hoodies and so on, with a focus on quality over quantity, cool designs and an awesome way to express your cycling addiction. We use the hottest trends, that appeal to Roadies, MTB, BMX, Cyclocross, fixies and even granny bike riders! From ZWIFT to Strava and everything in between.. and if we don’t have, let us know and we can make it happen!

Founded during the COVID-19 lockdown by Bill and Heidi, BHC Apparel has come a long way from its beginnings already. As we first started out, our passion for cool casual cycling designs drove us to do tons of research so that BHC Apparel can offer you “The Hippest” designs on the market within casual cycling clothing. We now serve customers all over the world and are thrilled that we're able to turn our passion into our own website.

We hope you enjoy our products as much as we enjoy offering them to you. If you have any questions or comments, please don't hesitate to contact us on post@hbcapparel.com.

Ride ON,
Bill & Heidi


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